Ever since L.A.B. launched its first putter, the Directed Force, golfers have asked for a version that looks "less unusual" – DF3 is the answer.

After DF3, golfers asked for a version with an insert – DF3i keeps all the strengths of the original (it keeps the face square on its own and is forgiving on off-center hits) and adds a stainless steel insert for a faster, firmer feel at impact.

Custom version: built to your specifications – choose the grip, alignment, shaft and head; length and lie angle are calculated from your stroke. LionGolf advises on the configuration through its Putter fitting service.

Like every L.A.B. putter, it is Lie Angle Balanced to your stroke – eliminating torque so the face naturally stays square, making it easier to repeat a consistent stroke with less effort.

Information from the official L.A.B. Golf website (labgolf.com).